Avory is a gently condensed sans that challenges convention. It finds itself on the expressive end of the spectrum – features like the low optical center and wide horizontal crossbars give it an unmistakable appearance. Tall, with broad shoulders, easily spotted from afar. Inspired by the lettering work of Czech designer Jaroslav Benda, a lesser known treasure of mid-century graphic design. From there it developed into a full-fledged typographic power tool. Nine weights, complete with italics, small caps, a wide range of symbols, and additional support for Greek and Cyrillic scripts. Available in two versions that work like a different outfit. Retro-chic or smart-casual?
Assistance: David Březina, post-production
Assistance: Maria Doreuli, Cyrillic consultancy
Assistance: Irene Vlachou, Greek consultancy
Sláva Jevčinová is a type and graphic designer from Slovakia. She holds an MA in type design from the Type and Media programme at The Royal Academy of Art in The Hague as well as an MA in graphic design from J. E. Purkyně University in Czech Republic. After an internship at Mota Italic in Berlin she specialised in TrueType hinting at Fontwerk. She has been working independently since 2013 and regularly collaborates with Rosetta as hinting specialist and type designer.
Where to buy: Rosetta Type Foundry