Proxima Vara is a variable version of the Proxima Nova type family. In a single font file, it contains all the weights and styles of Proxima Nova—plus any style between them along any of three dimensions (weight, width, and slant) without the distortion that comes with artificial manipulation such as squeezing, stretching, or slanting. If you want something that’s a little bolder than Regular, and little bit more condensed, you can get it.
Proxima Vara contains all of the characters and features in Proxima Nova such as alternate characters, true small caps, old style figures, arbitrary fractions, and support for most Latin-based languages, Greek, and Cyrillic.
Variable fonts work in modern web browsers, which is great because it allows you to use many more styles of Proxima Vara on a web page than you can with Proxima Nova. The complete family is contained in a single font file, so loads as quickly as about four styles of Proxima Nova. And, of course, you can use subsetting for even faster page loads.
For print applications, Proxima Vara gives you unlimited flexibility to tune weight, width, and slant to fit your exact needs.
Important: Variable font technology is fairly new. While it works great in all the major web browsers, it is not fully supported in many desktop apps yet. Support in desktop apps include Sketch, Corel Draw, and Adobe Creative Cloud apps such as InDesign, Illustrator, and Photoshop. It has partial support in Apple iWork apps (Pages, Keynote, and Numbers). Unfortunately, Microsoft Office doesn’t support variable fonts at all yet, although support is promised. Support for variable fonts will increase over time, but please check whether the apps you want to use offer support before buying. For a current list of apps that support variable fonts, see www.v-fonts.com/support.
Design: Mark Simonson
Publisher: Mark Simonson Studio
Full Specimen: Proxima Vara
Overview: Proxima Vara
Mark Simonson (born 1955) is an American independent font designer who works in St. Paul, Minnesota. Simonson has described his fonts as often being inspired by lettering styles of the past, such as the graphic design of the 1970s and Art Deco graphics. Simonson’s most popular font is Proxima Nova (1994, revised 2005), a geometric-grotesque sans-serif design used by companies such as BuzzFeed, Mashable, NBC, Wired and Mic. As of June 2016, it is the second highest-selling family on font sales website MyFonts. Simonson worked as a graphic designer before specialising in font design. His career as a font designer got a boost when his partner Pat won money on the game show Who Wants to Be a Millionaire, as her success allowed him to take six months off from graphic design work to develop several new fonts that he could sell. He has also written blog articles on the history of type design and the lettering styles used in films.
Buy at: Fontspring
Buy at: Mark Simonson Studio
See Mark Simonson’s recommendations on purchasing fonts from Mark Simonson Studio