Base & Bloom is an experimental (but relatively organic) fusion of geometric monoline sans and high-contrast flourish didone.
It was inspired by the lack of curious modern display sans as opposed to the uprise of contemporary serifs past couple of years.
The idea was to incorporate flourishes not as unnecessary elements like swashes, but as a part of letter structure, which was an especially interesting task considering it was not a serif, which potentially could give more room for that. And after all, the idea pays off by generating many inventive letterform solutions.
Base & Bloom has alternates for each letter (up to 11) so you can make endless combinations to find the perfect look.
It is a bold choice for posters, album covers, identity and packaging, headlines, oversize typography, and editorial design.
Design, Publisher, Copyright
Design: Petr Bushuev
Publisher: Petr Bushuev
Copyright 2019 by Petr Bushuev. All rights reserved.
IMPORTANT! Please read the contents of this Licensing Agreement carefully before you install Petr Bushuev’s fonts or software. This agreement defines your rights as a user of the fonts and/or software. Copyright holder Petr Bushuev: EULA
End User License Agreement (“Agreement”)
for BASE&BLOOM typeface (“Font”)
Last updated: 9 june 2019
Please read this End User License Agreement.
By downloading or using the Font, you are agreeing to be bound by the terms and conditions of this Agreement.
By purchasing this Font you acquire a nonexclusive, limited license to download, install and use the Font solely for your personal, commercial purposes strictly in accordance with the terms of this Agreement. Font may only be installed on a single workstation, but can be used in multiple projects and for unlimited end products for sale. You may embed the Font in documents, applications or devices either as a rasterized representation of the Font (e. g., a GIF or JPEG)
You agree not to, and you will not permit others to:
a) license, sell, rent, lease, assign, distribute, transmit, host, outsource, disclose or otherwise make the Font available to any third party.
b) modify, adapt, translate, reverse engineer, decompile, disassemble, alter, or attempt to discover the source code of the Font.
Modifications to Font
Petr Bushuev reserves the right to modify, suspend or discontinue, temporarily or permanently, the Font, with or without notice and without liability to you.
Term and Termination
This Agreement shall remain in effect until terminated by you or Petr Bushuev. Petr Bushuev may, in its sole discretion, suspend or terminate this Agreement with or without prior notice. This Agreement will terminate immediately, without prior notice from Petr Bushuev, in the event that you fail to comply with any provision of this Agreement. Upon termination of this Agreement, you shall cease all use of the Font and delete all copies of the Font from your mobile device or from your desktop.
If any provision of this Agreement is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.
Amendments to this Agreement
Petr Bushuev reserves the right, at its sole discretion, to modify or replace this Agreement at any time. If a revision is material I will provide at least 3 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at my sole discretion.
If you have any questions about this Agreement, please contact me at [email protected]
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